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All Products Page / Site Map - An
'All Products' index page or site map (see our demo) gives a helping hand to the search engine spider. Ideally the page should contain a list of direct links to all your products and
categories. This page can be useful for your customers also. A link to the 'All Products Page' should be located on your home page. This way, no matter how many
categories and sub-categories you have, a link to every product is available within two steps for the search engine spider when it visits your site. If the spider is limited in resources
(either time or the number of links it can follow) this means your products are more likely to be indexed than not. |
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Meta Tags (also known as Header tags) store extra information about
your web pages that can not be viewed in the normal way. This behind the scenes data is used by most search engines to gather extra information about your web pages.
You can view the Meta tag information of a specific page by viewing the source code of the page. If using windows explorer go to View->Source. A separate text
window will ppear containing the html source code of the web page. If present, a Meta tag may appear as follows: e.g: META NAME="Description"
Content="A cosy practical little fleece hat with doubled fleece band around the ears to keep them really warm. Fabric: Malden Polartec 200! : " |
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The idea behind this is
that by taking a huge composite (index) of millions of web pages, the search engines can "learn" which words are related and which noun concepts relate to one
another. For example, using LSA, a search engine would recognize that trips to the zoo often include viewing wildlife and animals, possibly as part of a tour. Now,
conduct a search at Google for ~zoo ~trips. Note the bolded words match the terms I italicized in the paragraph above. Google is bolding 'related' terms and recognizing which
terms that frequently occur concurrently (together / on the same page / in close proximity) in their index. Some forms of LSA are too computationally expensive. For
example, Google isn't smart enough to 'learn' the way some of the newer learning computers do at MIT (see some news reports on this). They cannot, for example, learn through
their index that Zebras and Tigers are both examples of striped animals, although they may realize that stripes and zebra are more semanticly connected then ducks and
stripes.
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Theming is more of an SEO concocted subject that is floated around often -
choosing a 'themed' page for a link rather than a non-themed page. Basically, theming is what Google bought the company Kaltix for. They created the site-themed (flavored) search for Google, which is able to
categorize many websites, based on their content/links/etc. into varying themes through a categorization structure.
Hopefully that provides some clarity for those
individuals who may be puzzled. I'm certainly still puzzled as to how bakedjake came to this conclusion (although I really appreciate your contribution BJ). |
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Search engine optimisation is a form of
marketing. It is the process of making a site or individual web pages relevant to particular keyword searches performed on search engines. In short, the better optimised the web
page is, the higher the ranking it will achieve in search engine results. |
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Session IDs - Zencart together with many other Web Store packages,
uses Session IDs to store and track information about customers. The session ID is the long collection of random characters located at the end of the shop URL e.g. http://www.Norseshop.com/product_info.php?products_id=38
&osCsid=f395b7245da0404c213db6346130b7ca The main use of session IDs is to recall the previous activity of a customer on your site. For
example, a shopping cart which remembers what was added previously by the customer. |
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Clickstreams, also known as clickpaths, are the
route that visitors choose when clicking or navigating through a site. |
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A robots.txt is a file placed on your server to tell the
various search engine spiders not to crawl or index certain sections or pages of your site. You can use it to prevent indexing totally, prevent certain areas of your site from being
indexes or to issue individual indexing instructions to specific search engines. |
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URL: Uniform Resource Locator; an address that specifies the location of a file
on the Internet (e.g., http://www.portali.co.nz/). |
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Portali - another Webbymade-Site Open Source Software